Raf Simons goes to Dior

And the great fashion shift begins… Unless you live in a cave you will have heard the whispers this weekend that confirmed Raf Simons is headed to Dior. Actually, they weren’t whispers. By the time the news release from Dior hit my mailbox at 6:13pm, Monday April 9th, the whole world was already screaming the news over Twitter and other social media outlets. John Galliano had finally been replaced and the new name at Dior was one that had been thrown into the pot several times over the past year. 

Raf Simons’ departure from Jil Sander cemented the move for some and others were still insisting that Vuitton’s Marc Jacobs or Lanvin’s Alber Elbaz were still in the running. I can’t tell you the number of times we all thought we finally had a name we could stick to, only to be told yet again that no decision had officially been made. So it is with immense happiness that I report this great debate has finally come to an end. For those who need to see it in black and white to believe it (and I don’t blame you), here’s the official word from Dior… straight from the press release. I don’t usually cut and paste press releases but I do believe there are still folks out there that may think this could just be another rumour. Here’s the proof it’s not…

Christian Dior announces today the nomination of Raf Simons as Artistic Director of women’s Haute Couture, Ready-to-Wear and Accessory collections.

It is with tremendous excitement that the House of Dior is welcoming Raf Simons, one of today‘s greatest talents. Monsieur Dior’s first collection radically changed the codes of elegance all over the world. Following the legacy of its founder, Raf Simons’ journey with the house of Dior will propel its iconic style into the 21st Century.

“It is with the utmost respect for its tremendous history, its unparalleled knowledge and craftsmanship that I am joining the magnificent house of Dior. Mr Christian Dior has always been for me the most inspiring couturier. Around the globe, the name Dior symbolizes the ultimate in elegance and refinement. I am truly humbled and honored to become Artistic Director of the most celebrated French house in the world.” said Raf Simons.

The first Christian Dior Haute Couture collection created by Raf Simons will be presented in Paris inJuly 2012.

Over and out… congrats, Raf Simons!


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