So we have Ralph Lauren for the USA, Stella McCartney for the UK and now Prada for Italy. Yup,this year’s Olympic athletes are going to be looking mighty fine…
So onto the official news… Prada just announced an agreement with the Federazione Italiana Vela (the Italian Sailing Federation) to sponsor the Italian national sailing team at the 2012 Olympic and Paralympic Games. In signing this agreement they have also arranged to dress the athletes for the Olympic Games. Not only will the uniforms be branded with the familiar Prada logo, we’ll also see Prada billowing in the wind as the logo will cover the sails of the competing boats as well as the hulls.
The official first looks (ie sketches) from Prada, seen above, show off a rather svelte and figure flattering ensemble!
Whoever said there wouldn’t be fashion news to report while the Olympics is in action is surely regretting such statements at this point!
Images courtesy of Prada