J.Crew’s Altuzarra Collection launching tomorrow…

The big day is nearly upon us… 24 hours and counting before J.Crew’s Altuzarra capsule collection launches online and in stores. Now I don’t mean to alarm you but there is cause for concern. There are only seven items in this collection and of course, as always, stock is limited. So my suggestion is to start your buying engines now. This is a collection that will sell out and instantly. Even Vogue (image above with Vogue staffers showcasing the goods) is talking about it as a must purchase line! Of course there’s a bit of history behind Vogue’s involvement and the story goes a bit like this….

The CFDA and Vogue have created an endowment to show support for America’s up and coming fashion designers. The competition to receive funds and support from this endowment is fierce. Thousands of designers apply and in the end 10 finalists are chosen to present 5 looks to the selection committee. From those ten, three designers are chosen including one award recipient and two runners up. However, all three have the chance to work with J.Crew, a sponsor of the fund, to create capsule collections to be sold in stores and online. And of course that is how we now find ourselves staring down the collection from Altuzarra! But the good news is that we already know who’s next in the collection line and they drop literally one after the other.  On May 14th Pamela Love’s range will appear at J Crew followed by a collection from Creatures of the Wind which will drop on June 11th!

So remember… log on to Jcrew.com tomorrow to start shopping the first of three amazing designers available this summer…


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