Hot lifeguards, free undies and a giant red bus… interested?

Gorgeous lifeguards, free underwear and a double decker bus in London can only mean one thing…. NEW store launch for Abercrombie & Fitch! You may remember last year Fashion Foie Gras rode the big red bus with Abercrombie’s finest to Westfield to launch Gilly Hicks in the UK (if you don’t remember take a look here). Well it looks like we did a good job as they’ve invited us back to take the ride of a lifetime once again. So for all you ladies looking to score a glimpse of a hot lifeguard or pocket some free Gilly Hicks undies, make sure you mark your calendars for May 12, 2012! This is the day that four bus loads of boys will roam London throwing “down undies” from the top of the bus. They will start at the new Gilly Hicks and Hollister Flagship stores opening on Regent Street and make their way to the four locations for Gilly Hicks and Hollister at Bentall Centre, Westfield Stratford City, Bluewater and Westfield London. See you on the streets… although I doubt you’ll even notice me with such eye candy out and about.


@GillyHicks, @HollisterCo,,


Looking for Something?


Never miss a post! Sign up to the weekly newsletter for exclusive first looks, blog updates and personal general musings, delivered every Monday, straight to your inbox: