Dapper dressers protest Abercrombie & Fitch opening on Savile Row

The air on Savile Row is a bit tense at the moment and understandably so. On Monday, several hundred “chaps and chapettes” gathered on the famous London street to protest the possible presence of Abercrombie & Fitch kids, set to open at number 3, Savile Row. The peaceful protest, led by London’s The Chap magazine, was a tailor’s dream as men and women in three piece suits, or “immaculate trouser creases and sharply angled trilbies”, marched on Savile Row and even delivered “to the semi-nude doormen a mass rendition of {their} version of
the John Lennon song, “Give Three-Piece a Chance”, accompanied by Mr. B
The Gentleman Rhymer…” 

For the past month, however, there has also been a petition making its way around town. At present, said petition has over 1,300 signatures and it’s growing as more attention is focused on this dispute. So for those of you wondering why The Chap is so vehemently against the opening of Abercrombie on Savile Row, here’s an excerpt from their petition:

“Abercrombie & fitch has made an application to westminster council
to open a children’s store at number 3 savile row, in the 200-year-old
heartland of english bespoke tailoring. With its flagship store
currently situated at burlington gardens, the american retailer – which
manufactures casual wear (including hoodies) for youths – is determined
to plant its off-shoot brand abercrombie kids around the corner “in
plain, spoilt-brat view” of london’s most significant sartorial
landmark. Number 3 is currently empty, but once housed the beatles apple
offices and was the location of their final concert on the rooftop.
Savile row is one of the few streets anywhere in the country to remain
exclusively devoted to a single trade and we think the tradition of
bespoke tailoring deserves to remain where it began 200 years ago. As
well as boasting the manufacture of some of the best bespoke tailoring
in the world, the row is an important tourist attraction, whose value
will be entirely lost if chain stores selling overpriced t-shirts are
allowed to open up there. There is also the issue of abercrombie
& fitch’s habit of pumping foul-smelling cheap cologne out of its
doors to entice gullible tourists in: this will affect not only the look
of savile row but the smell.”

We’ll keep you up to speed on how things develop.

{Read more over on The Chap}


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