Calendars at the ready… the next Macy’s collaboration is ready to go and this time around it’s from celebrated designer Alberta Ferretti! The “Alberta Ferretti for Impulse” collection will hit 185 Macy’s stores on April 17th as well as launching online at macys.com. The collection is made up of 24 unique pieces and will range in price from $49-$119.
Alberta Ferretti commented: “The collection I created is fresh and bright. It features light summer clothing, evocative of the spirit of our beautiful country, and is at the same time true to my style. For the advertising campaign I wanted a seductive woman that was joyfully and unequivocally Italian. Maria Carla Boscono was magically photographed by the sensual and spiritual eye of Ellen Von Unwerth, who has captured the energy, the strength and the colors of my collection using the stunning backdrop of Positano. The ubiquity of Macy’s across the United States, in numerous prestigious locations, as well as it’s important online presence, have been a unique and exciting opportunity for me to gift my “Italian Dream” to a vast and diverse audience.”