Charlotte Casiraghi for Gucci… first look…

You have truly outdone yourselves with this one, Gucci! Charlotte Casiraghi looks absolutely stunning as the new face of the House’s “Forever Now” advertising campaign series. Casiraghi has signed up to work with the brand for the next two years, sitting for four of the world’s most cherished fashion and portrait photographers to capture the spirit of Gucci. The first image, seen above, comes from the legendary Peter Lindbergh. It is a truly breathtaking portrait of the beautiful Charlotte Casiraghi that showcases the classic Gucci red and green stripe.

Commenting on the new collaboration Frida Giannini said, “Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses. She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. While designing her riding wardrobe, I have gained an appreciation for her innate ability to combine family traditions with a uniquely modern attitude. I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this House. Charlotte brings the spirit of Gucci to life so elegantly.”

Charlotte Casiraghi said, “There was a great synergy while working with Frida and her team to elaborate this unique collaboration with Gucci and we all really had the same desire to make it something special and creative. I admire Frida’s talent as a designer and she has really managed to reinvent the codes of Gucci by giving them a modern twist and a  timeless elegance. It is also very exciting for me to have the opportunity to work with some of the best photographers in the world to celebrate Gucci’s heritage.” 

We can’t wait to see which photographer is next and what icon they’ll be capturing with Charlotte… what a magical campaign!



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