Anya Hindmarch AW2012… a show to remember…

There were two shows during London Fashion Week for Autumn Winter 2012 that I believe will stand out as being the most creative we’ve ever seen… I’ve written about one already and the second I had to hold off on as I was running to catch a plane to Milan five minutes after it finished. I could be speaking only of Anya Hindmarch. Her show was one that filled your heart with joy and gave us all goosebumps as we felt we were instantly twelve again and excited by watching Willy Wonka and The Chocolate Factory. It truly did feel as if you had stepped into Willy Wonka’s only this was Anya Hindmarch working behind the scenes… From the ticketed invitation to the chocolate sweetbox on our seats, the set up was perfect for a big reveal. There were even tea ladies serving tea and brekkie to the guests in the front row! It was all just complete perfection.

When the show started there wasn’t much time for pictures as everything was happening so fast from overflowing candy machines to magical cabinets opening and displaying the new collection for the world to see. It was over all too soon but not before a big reveal of Anya herself above the workshop on a big bike making all the wheels turn! What a brilliant ending. Thank heavens Anya Hindmarch was capturing the whole thing on video…have a look…


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