A few weeks ago I had an email from Tiffany inviting me and the boy down to the store on Bond Street to be snapped in their photo booth, which has been set up to run alongside their new microsite and campaign “What Makes Love True“. The booth is in place to capture true love and is in fact titled “True Love in Pictures.”
Sadly, the banker boy is in Russia so I made my way down to Tiffany’s and sat with a good friend in PR instead (thank you, Matt). Friendship is just as golden in life as love, I always say. The booth will be on Bond Street until the day after Valentine’s Day (and will move to Westfield London directly following this date) and is open for one and all to use. Your love is captured on digital film, altered slighted with the choice of three different filters, printed for you to keep and uploaded for the world to see should you wish to share your romantic moment. As Valentine’s Day is approaching perhaps you could persuade the boy to go in and have a “booth moment” and casually point out a few perfect presents while in shop.
Now I must share that upon leaving the Bond Street boutique today I was informed that just because my boy is out of town doesn’t mean we can’t participate in the campaign. Couples all over the world are uploading pictures of their love straight the site, even as I write. To look at this gallery is to be reminded of the amazing love that exists in the world today. It’s truly a wonderful flip through modern romance. So just because you aren’t in London doesn’t mean you can’t be a part of this wonderful project looking at love the world over.
And just in case you aren’t sufficiently loved out yet…here’s a cute film from Garance Dore and The Sartorialist who recently shot images for the Tiffany campaign…