Olivia Palermo for new Rochas fragrance

Olivia Palermo is absolutely everywhere you look these days- blogs, front rows, clothing campaigns and television sets. Now she’s taking on a new role as the face of the new Rochas fragrance. No official details on the fragrance have yet to be released but the brand is pleased to announce their new face. Could it be it’s not always the smell that sells the scent but rather the face you use along side it in campaigns?! We’ll wait and reserve judgement after the 29th of February when all will be unveiled…

{Image via WWD}

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