True Religion Spring Summer 2012 Campaign

Oh happy days! Remember that gorgeous male model, Brad Kroenig, who walked in the Chanel show two seasons ago with his little boy? Oh yes, of course you remember. We’re all still talking about it. Well he’s been swooped up by the masses. Now everyone wants a piece. But True Religion have to win the award for best use of an “All-American man” who actually isn’t American at all. But why would you ever believe he wasn’t by looking at this rugged man all in denim and straddling a motorcycle?

True Religion’s new campaign is taking a whole new approach in general for spring summer (besides featuring the gorgeous Brad Kroenig).The campaign will tell a “True American story” set to capture the DNA and heritage of True Religion. There will be four themes, or personalities if you will, presented in the campaigns – The Wandered, The Maverick, The Bohemian and The Rebel.

Here’s a look behind the scenes on the campaign…


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