Hudson launches glow in the dark jeans…

HUDSON jeans are bringing a new meaning to the neon trend.  In fact their newest fit is quite possibly the brightest neon we’ve seen yet in fashion. That might be because they’re glow in the dark! That’s right, finally someone has released a jean that will truly set you apart from the crowd late at night. Ravers and bikers alike will rejoice at this news (oh, and the super stylish trendsetters amongst us as well). The Lou Lou phosphorescent jean is inspired by a tuxedo suit pant and comes in three different colour combinations Dark Navy with Phosphorescent Orange, Burgundy with Phosphorescent Pink and Olive with Phosphorescent Yellow, which all glow under a UV light.

“The Lou Lou is about art and contrast of color.The idea behind the jean is really a clash of different inspirations originating with the tuxedo style and drawing on phosphorescent street art and graphic elements, architecture and even athletic uniforms.”says Ben Taverniti, HUDSON Creative and Design Director.

Look out for the Lou Lou online at and exclusively at Scoop NYC and Selfridges London from February!


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