Like mother, like daughter! Cindy Crawford’s 10-year old daughter Kaia Gerber has just been announced as the new face of Young Versace, a collection for boys and girls between the ages of 0-12! This is the very first look at her campaign as shot by Mert Alas and Marcus Piggott. The collection itself will be presented in Florence tomorrow for the first time at Pitti Immagine Bimbo.
“Like her mother, Kaia has a very special gift. The camera really, really loves her,” said Donatella Versace, Creative Director of Versace. “Having Cindy on-set for the shoot took me back to all the amazing Avedon shoots we worked on together. It was such a special treat watching Kaia walk in her mother’s footsteps!”
“I’m so thrilled that Kaia was chosen to be part of the first Young Versace Campaign,” said Cindy Crawford. “I have so many fond memories of the times I spent with Gianni and Donatella. There is something so very special about the House of Versace. Being on-set with my daughter watching her in front of the camera was a fantastic experience. I am so proud of her.”
Images courtesy of Versace