Anja Rubik for Balmain Spring Summer 2012

Balmain’s ads for Spring Summer 2012 starring Anja Rubik make us feel like we’re watching a 3D plasma without the glasses! The special effects on these ads do exactly what they are intended to do – they make the clothes jump off the page at you as you flip through your magazine. In a world where magazines are now filled with more ads than editorials, Balmain may have just found a new way to stand out from the crowd…besides their awesome garments of course! {Source: Anja Rubik Twitter}

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