Visting Alice Temperley for Pre-Fall 2012

Last week I made the trek out to west London to visit the phenomenal offices of Alice Temperley. At the moment she is showcasing her Pre-Fall 2012 Collection and it’s certainly a collection that was worth the visit. From dresses perfectly suited for the Middleton sisters to leopard print trousers that we could easily envision on Amber le Bon or Daisy Lowe, this was a collection full of surprises. The Temperley London collection as a whole had a very distinct feel to it. It’s probably best described as clothing perfectly suited for a black tie weekend away in the country. Formal dresses with fine detailing and sparkly embellishments were paired with washed silk trench coats and heavy knit cardigans. I couldn’t help but picture the wearer in her sparkly dress, heavy knit and a massive pair of muddy wellies (maybe those new thigh highs that Hunter have just introduced).

With each passing season we see picture after picture on of runways and presentations. We appreciate the dresses from afar. We then see said dresses on the red carpet, on Hollywood starlets, and sometimes the true beauty of the dress and its details are lost in the hustle and bustle of a show or awards ceremony. It’s therefore with great pleasure that I attend every preview possible to get that closer look at what the artist has created with each collection. It’s in the details, the stitching, the embellishments, the clever cutting of fabric, that the true genius is found. For Temperley, the masterful understanding of how women today wish to dress was found in lovely feminine touches such as the velvet ribbon that ran through her chunky cardigan sweaters or the hand sewn star bursts and bead work on her formal and cocktail dresses.

What Alice also does better than most is translate the feel of her mainline collection into that of her diffusion line, Alice by Temperley. For half the price, sometimes more, Alice offers the same feel and great attention to detail to her customer base. However, there is a younger and funkier feel to the collection as a whole. While we see leopard in both the mainline and the diffusion, there is a distinct difference between how the two are presented in material and in styling. But the magic of it all is that both could be wear by a woman in her twenties or in her forties or even fifties. There appear to be no age limitations whatsoever with each and every collection Alice Temperley presents. That may explain why customers that buy even one piece of Alice Temperley find themselves customers for life!

Here’s a look at the collections discovered for Pre-Fall 2012…

images courtesy of and fashionfoiegras


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