Get around on Gucci…bikes!

Carry the bag, wear the clothes and now support your brand with your bike, a bike from Gucci that is! That’s right, the folks at Gucci have teamed up with Bianchi bicycles to bring you a designer on wheels. Gucci Creative Director Frida Giannini designed two completely unique bikes that reflect “Italian traditions of design and craftsmanship.” And just in case you were worried about what you would wear while riding the Gucci bike, they’ve thought of that too as there is a whole range of accessories to accompany your chic travel including helmuts, gloves and more!  The Bianchi by Gucci is available at select Gucci boutiques worldwide: Rome, Milan, Paris, London, New York, Los Angeles, Las Vegas, Honolulu, Chevy Chase, Tokyo, Hong Kong, Seoul, and Singapore.

Giannini said, “Ever since Gucci’s founding, travelling in style has been at the heart of the House’s designs. The Bianchi by Gucci bicycles perfectly carry forward our codes of luxury while creating a new cosmopolitan aesthetic for those looking to turn heads while on the go.”  

“Bianchi is proud to be included in the group of iconic Italian brands selected by Gucci for lifestyle product collaborations,” said Bianchi CEO Bob Ippolito, “Frida Giannini’s design vision  has given us the opportunity to create new models which are different and distinctive for cycling enthusiasts.”  

Images courtesy of Gucci.


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