A few weeks ago Helmut Lang invited me to West London to check out their brand new digs in Westbourne Grove. It’s no secret that I am a huge Helmut Lang fan! There is no one else that quite captures that casual rock chic fashionista vibe better than this brand. I also love that when a piece is bought it really does become an eternal wardrobe staple. It must have been six years ago now that I saved for nine months to buy one of Lang’s jackets. It was a pretty amazing feeling when it arrived on my door step (as I had been buying from Net-a-Porter before Helmut Lang opened their new store in London). It’s one of the best deals I’ve ever found if you look at cost per wear. Even after six years I still throw on the jacket and receive compliments. So you can see why I’m a big fan. It’s good quality, great design and a classic look that really does stand the test of time. The bottom line here is that if you find yourself in Westbourne Grove you need to make sure that this shop is on your “must visit” list! I promise you won’t be disappointed.
Helmut Lang237 Westbourne Grove
London W11 2RU