James Franco for Gucci MADE TO MEASURE

James Franco, aka the Renaissance man, is taking on yet another role and this time it’s about a posh as it gets for men. Franco is the official face of Gucci‘s new MADE TO MEASURE service. This new sartorial phenomenon for the modern gentleman is set to launch this November in select Gucci boutiques (Milan, Rome, Paris, London, New York, Beverly Hills, Tokyo (Ginza & Shinjuku), Hong Kong, Beijing, and Sydney)! 

Here’s a bit more about the service, straight from the Gucci press office…

In addition to offering fabrics from an exclusive selection, the service provides for customizable options with finishes and details and allows for personal tailoring according to the client’s individual measurements. Each garment is impeccably tailored for a truly unique experience.   The range of exclusive, top-quality materials includes nearly 82 textiles which allow for 178 possible combinations of colors and fabrics – wool, cashmere and mohair in classic shades of gray, navy blue and brown, alongside silk satin, velvet and baby lama for evening, with Diamante embroidery and jacquards featuring the House’s iconic horsebit in tone-on-tone combinations.  Painstaking attention pours into exclusive and personalized details such as the satin lining with the Gucci logo or the label that may feature embroidery with the client’s name or initials.  The MADE TO MEASURE service is completed by a customized selection of shirts from which the client may choose a fit from a complete existing proposal of recognizable Gucci silhouettes in a wide range of fabrics and colors – 26 textiles allowing for 66 possible combinations of colors and fabrics. In addition, Gucci offers a MADE TO ORDER service for signature men’s shoes – allowing for selection of the material, color, width, as well as embossing of one’s initials. 

And here’s a quick look at some behind the scenes action…

{photos courtesy of Gucci}


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