Dermablend should win all kinds of intelligent awards for coming up with this concept! In order to promote their strongest concealer to date, the brand enlisted the help of Rick Genest, aka “Zombie Boy,” to test out the product. Genest was covered from the waist up with Dermablend and with not one ut of a tattoo in sight is instantly transformed into a relatively average looking guy. If he removed the bull ring and strange nose horns we think he might actually even be a total hottie! He may not have been “born this way” but Rick Genest has made a very good living as of late with his “body as art” look. Genest has walked in several catwalk shows, starred in more than one fashion campaign and has even cameoed in, you guessed it, Lady Gaga’s “Born This Way” music video! Looks like he can now add “beauty campaign” to his list of achievements. Here’s a look at the transformation on video….it will blow your mind!