Sometime ago John Lewis released this advert and I don’t think I ever got around to posting it on FFG. It’s one of those television adverts that has you reaching for the kleenex after the first ten seconds. There aren’t many that have this incredible grip on your emotions but John Lewis takes the cake. Following a woman from birth to old age, through first birthdays to first giving birth days and all the while advertising the fact that the company grows with you through time is an absolutely inspired idea. For me, it’s a commercial I watch when I want to remember how fleeting life is and how special certain moments are. This may be a clothes commercial aimed at selling a product but it has ended up finding a special place in my heart as a piece that says so much more.