A short while ago I was approached to work on a project with Peroni. I know what you’re thinking. “A beer company? Why would a fashion blogger be working with a beer company?” First of all, for those who attend events in London you’ll be very familiar with Peroni as it seems to be THE beer served at every party from east to west. This is a beer that fuels the fashion crowd. So it’s not completely out of left field that they’d want to do something with us.
Peroni Collaborazioni is a project that came about as an idea to promote great Italian aesthetics at work in modern day design. Three fashion bloggers, myself, Susie Bubble and Disney Roller Girl, were asked to choose a young and upcoming designer in London and work with them to develop a collection piece that embodied elements of Italian style. A film crew will be documenting the whole process and the end result will hopefully be an insightful documentary all about creating something truly beautiful.
I chose the very talented Jessica de Lotz to work with on this project. For those of you that have been reading the blog for a while now you may remember that I profiled Jessica earlier this year in her studio, where she invited me in for tea and conversation. I don’t want to give too much away about our exciting project but I do just want to give you a heads up on what’s to come as you’ll see a few more Peroni Collaborazioni posts in the future with exciting clips from our design project!
Look forward to showing you guys the finished piece soon!!!
In the meantime, here’s a cute clip introducing the project…