It was an early start this morning but it was well worth the early rise to catch Margaret Howell at 9am at her Wigmore Street store! It was mighty cold and hard to believe we were watching light and airy pieces breeze down the catwalk as only ten minutes earlier the bare legged fashion pack were shivering in the chilly morning weather.
Margaret Howell is a breath of fresh air in a fashion week that, for the most part, supports new fashion elements. This open mindedness can sometimes lead to some pretty extreme statements. That’s the anti-Margaret Howell method! MH is all about simplistic design and superior quality. It’s a collection that changes every season yet never strays too far from its core. Hits from Joni Mitchell and The Beach Boys were playing as model after model displayed crisp clean looks for spring summer 2012. There’s more than one piece we’ll have to shell out for come the first heatwave next year!