The goose has been running in heels for TWO YEARS today!

Today crept on me. I kept telling everyone that FFG was approaching the two year mark but I wasn’t really paying attention to how fast the days were passing and here we are, two years on.  It’s hard to believe it’s been so long since I wrote my very first post (I’m scared to look back to even see what it was). There have been plenty of times where I’ve lost track of time completely and it has felt as if this was all I’ve been doing my whole life and all I was meant to do. However, this is not a chance for me to sit here and reminisce about the past 24 months. I, instead, want to use this as an opportunity to say thank you. This is my two year gratitude post. So let’s get right to it, shall we? In no particular order (except for #1)…

#1 YOU

First and foremost I’d like to thank you! YOU are the reader. For the first two months of writing this blog I had ten of you that read everyday and I was on top of the world thinking anyone on earth would be interested in anything at all that I would have to say.  As FFG grew, so too did my drive to make it a better site. For every ten thousand readers that were added, I seemed to subtract an hour of sleep from my night. As you can only imagine, I’m now operating in negative hours.  YOU are the people that drive FFG! YOU are the reason I get myself out of bed when a breaking fashion story drops. Your suggestions and observations are what has made this blog.  Without you even this post is irrelevant. From the bottom of my heart I thank you!

#2 The PRs

I don’t know where to start with this one. Perhaps the greatest pleasure I have derived from working on FFG has been meeting some of the most amazing people on earth. When I first started writing the blog I had the idea that the world of fashion was exactly how everyone on the outside usually describes it – vacuous and generally horrible.  If you have ever had the opportunity to work with a fashion PR or head of a brand you will know that nothing could be further from the truth. The men and women I have met that work in this business are some of the hardest working individuals out there. They do not know what a 5 day work week looks like. For them, their job starts when they wake up in the morning and finishes when they lay their head on the pillow at night, seven days a week. They eat, sleep and breathe their jobs. I’ve been so blessed to have a chance to work with these individuals and most of them I now call my very good friends. Let’s just say if I ever do tie the knot I’m going to have to find a very big church and one that isn’t afraid of some serious fashion statements being made near the altar! I love all of you guys. This blog would be a fraction of what it is without the wonderful opportunities you present to FFG on a regular basis.


Guys… you know who you are! You are the amazing men and women that are up with me at 3am on twitter. You are the die hards that attend every event and who I see more than I see my own family now. You’re the people that spread the word about FFG whenever you get the opportunity (just as I hope you know I do for you as often as I can). We are an amazing group of individuals that have created a completely new world in fashion media. That’s no small or easy task to undertake! Each and every one of you is an inspiration to me in my daily life and in what I do for FFG. I know I don’t need to name names here. It’s pretty easy to see who I’m talking about by consulting FFG’s twitter feed! 

#4 My family and pre-blog friends

All my family have remained supportive and wonderful throughout this whole process of building and maintaining the site. However, the same sadly cannot be said for friends. A lot of people didn’t understand why I could no longer spend four hours on a Friday night at some hip new bar. The excuse “this story is huge… I mean, it’s Chanel…Galliano…Burberry (you name it, I’ve said it)!” just didn’t fly with a lot of people. They didn’t understand why these things were important or why I would want to write about them. They didn’t comprehend what I was trying to do or the service I was trying to provide. It’s sad to lose good friends but in the end I’ve kept the ones that to me are “real”.  Your true friends in life stick by you even when you spend more time on your computer than in front of another human being. They know you’re working towards something and they silently wait, applaud you when it’s deserved, reprimand you when you need to be brought back down to earth and offer support when you are on the brink of disaster. I’ve seen it all in the past 24 months and my good friends and family have always been there to make sure I didn’t drop the ball.

I’m sure I’m forgetting something here. I’m sure I should be thanking the postmen and all the airlines and taxi services! But we could be here all day. The important message is this… no blog is an island! Yes, yes, I know I’m totally plagiarizing that thought but it’s entirely applicable to most things. FFG is nothing without so many of you and for that I am eternally grateful. At 10:30pm tonight I’ll be drinking a glass of bubbly and continuing to write but will take a moment to raise my glass and say “cheers” to all of you!

Here’s to another two years and maybe one day we’ll celebrate a decade together!

Lots of love,


Emily Johnston

Founder & Editor 

Fashion Foie Gras


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