Celebrating Vogue Fashion’s Night Out in London: September 8th 2011

If you’re planning on spending Vogue Fashion’s Night Out in London this year make sure and check out what’s happening on Bond Street or in Covent Garden. This is the first year that the Bond street will be shut down for shoppers to navigate the shops with minimal distractions! You’ll want to have a game plan for this night out and check off all your parties, make a map and get shopping! And should you see me wondering around please do come and say hello!!!

Let’s start with some favourites happening in the Bond Street area:

ALEXANDER MCQUEEN be giving away limited-edition FNO keys that have a unique code that guests can enter online to see if they have won an Alexander McQueen Folk Tote . We’re giving away one each in NY, London, and Los Angeles.

ANYA HINDMARCH will be running their event ‘How Do You Wear Yours?’ where customers choose a bag to pose with in their pop-up photography studio. Anya will select the most creative entry and the winner will win the bag they posed with. 

ARMANI EXCHANGE will be hosting an event with the MixMag photographer between 18.30 and 20.30, where customers can have their photo taken and then see it entered into a competition to win a VIP Miami Music Week Experience for you and a friend. 

BALLY will host an event where guests will be invited to enjoy a welcome cocktail with music by Bip Ling and Charlie Porter. They will also unveil their flat ballerina pumps and matching Ellie bag in snakeskin, specially designed for the night and in celebration of Bally’s hundred-and-sixtieth anniversary. 

BROWNS will debut the first collection from rising star Huishan Zhang. 

COACH will be unveiling its shiny new store on Bond Street. 

D&G will offer free drinks and music, and present their AW 11/12 collection. 

DIOR will position a ‘Miss Dior’ black taxi photobooth in front of the store; inside the taxi guests will be able to dress up with the ‘Miss Dior’ bag and have a photograph taken which they will then be able to tweet to friends. Liberty Ross will be DJ-ing, and ‘Dior Velvet Eyes’ counters will be installed in


DKNY will celebrate fashion’s night out in DKNY PR Girl’s Twitter world brought to life. Guests can

explore her closet, shop her picks, get VIP perks and tweet with her throughout the evening. There will

also be a NY cab on the street with photo opportunities outside the cab and makeovers offered inside the


EMPORIO ARMANI will host an evening of emerging talent in conjunction with EMI from 19.30 in

the Emporio Armani Garden, with a concert series which will also celebrate the launch of their new

fragrance Black Carat. 

HERMÈS will be holding a silk styling extravaganza in the Bond Street boutique. Photographers will be on hand to capture your best look and print it off for you. Outside the store will be a horse box. 

LIBERTY will have a Hawaii-themed overhaul. Head to the Honolulu lounge where designers such as Richard Nicoll, Jonathan Saunders, Simone Rocha, Michael Van der Ham and Bella Freud will be hosting activities, and will be on hand to talk customers through their collections. Maria Hatzistefanis, founder of beauty brand Rodial, will be in store to offer mini consultations and to give out product samples. Liberty will also invite scarf-styled customers to have their picture taken under a VOGUE masthead in their scarf hall. 

LOUIS VUITTON’s New Bond Street Maison will be giving those who place orders for small

leather goods on the night the opportunity to have them customised with stripes and initials in colours of

their choice. 

Michael by MICHAEL KORS are producing kiosks with padlocks and keys for customers and will be inviting customers to register in store for a key that might win one of the five incredible prizes in the kiosks including a trip to NYC, a wardrobe of MMK jeweller, a precious skin Hamilton bag and a £1000 Selfridges gift card and more. 

MULBERRY will host events at their Bond Streetand Brompton Road stores, serving quintessentially English food from 18:00. There will be a live celebrity DJ at its New Bond Street store, and other attractions include nail painting, prize draws every 20-30 minutes, a fortune teller and a photo booth area. Both stores will be giving away goodie-bags throughout the evening. 

RIVER ISLAND will have the in-store styleteam on hand in their Oxford Street store to offer advice, as well as free makeovers and manicures, a photobooth, a complimentary cocktail bar with live DJs and Flash Mob dancers, and over 100 prizes throughout the night. 

RUPERT SANDERSON is hosting a Roller Disco in Mayfair with a night of 1970’s glamour, glitter and disco divas! They will provide the skates, tunes, and space for guests to get grooving.On top of this they will be selling an exclusive disco pla tform boot, designed by Rupert Sanderson with

10% of proceeds going to Kids Co. 

SMYTHSON will be hosting Essie’s nail expert David Barton, who will be in store with stylists offering

manicures in shades reflecting the new season Smythson collections. One of Smythson’s skilled gold-

stampers will be in residence, giving customers a rare glimpse into the craftsmanship involved in the

personalisation of leather accessories with lettering, and graphologist Julie Hinton will be on hand to

analyse what your handwriting says about you. Cupcakes and champagne will flow until 21.00.

TOD’s will serve drinks in store, with a bespoke key-ring for VFNO on sale, as well as 3or 4 Fiat Cinquecento cars outside the store to take guests to an after-party. 

TOMMY HILFIGER will have photographer and blogger Jackie Dixon of ShowMeYourWardrobe.com in store from 18.30 to capture Tommy Hilfiger’s most stylish customers against a ‘Hilfiger’s at Home’ backdrop from the new campaign. Favourites will be posted in a gallery on showmeyourwardrobe.com. 

TOPSHOP will host a night with the theme ‘Fashion Moments’. There will be a video grid curated by Ross Phillips, and customers will be able to create their own fashion moment in a short film clip, in-store. They can pose inVOGUE-selected products or hold up a sign to have fun and be projected on the large screen in store.

TORY BURCH’s New Bond Street store will be serving cocktails and offering a free limited edition canvas tote with all purchases made over £100.

And now a look at what’s happening in Covent Garden:

This is Covent Garden garden’s first Vogue Fashion’s night Out and they are pulling out all the stops to make this a night to remember! They have everything from celebrity DJ Spin offs to pampering sessions planned for the evening. Here’s a look at a few highlights to look forward to:

Enjoy complimentary drinks at a pop-up bar in the heart of St Martin’s Courtyard, or win tickets from Covent Garden London to join Canteen for the launch of their new pop-up restaurant with celebrity DJs taking to the decks in the Market Building;

Watch a window performance from The Box, London’s most talked about club, at 8pmin Coco De Mer, peruse their new collections over a glass of bubbly, get advice from staff about how to wear the latest fetish trend this season and receive a free gift with every purchase.

The stars of Premier Model Management’s hit Channel 4 show The Model Agency will be scouting for the next famous face and providing expert styling tips with Sanrizz in their chill-out lounge in the Market Building.

Fizz and fabulousness at Duo with smooth tunes played on the baby grand and free gift with purchases.

Meet with Tatty Devine designers Rosie Wolfenden and Harriet Vine, be first to own the new Tiger Brooch along with a Tiger silk scarf designed exclusively by Cleo Ferin Mercury (ex-Alexander McQueen), sip on Sodastream cocktails and have the chance to design a custom made Name Necklace – with a 20% Fashion‘s NightOutdiscount.

Agnes B will feature photos from Agnes B’s personal archive by renowned photographer Martin Parr with gourmet Parisian delicacies on hand to tempt hungry shoppers.

Join surprise musical guests at Burberry Brit and view the latest collection.

Celebrate Poste Mistress’stenth birthday with a tea party including 20% off the new collection, tea-cup cocktails and birthday cupcakes plus their favourite ten designer brands are giving shoppers the chance to win their must-have styles of the season.

Inspired by vintage Vogue covers, indulge in makeovers with professional make-up artists at Screen Face.


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