For the first time in five years, River Island are releasing an advertising campaign and they’ve enlisted the help of a few future supermodels and the uber talented fashion photographer Ellen Von Unwerth to make it all happen. They’ve also beefed up their logo and, as you may already be able to tell from these shots, the entire collection for Autumn Winter is one which you’ll want to grab while you can. River Island captures every trend going this season and what we love the most is the fact that we can actually afford to buy! This isn’t a picture of a $3,000 dress that we’ll be drooling over all season. These are images of clothes that we can actually swoon over and then run in and buy! Well played, River Island, and congrats on the fab new ads! Expect to see the new line in stores come the end of August. Happy shopping bargain hunters!