Polo Ralph Lauren drops “Polo” from the name

I’m not sure whether to be sad about this or not. It’s a dawning of a new day and after a recent meeting at Ralph Lauren it was decided that ‘Polo’ will not longer be part of the Polo Ralph Lauren Corp name. As it is no longer used in most of the lines that are produced under the Ralph Lauren umbrella, it was thought that a change was needed. We can’t say this is entirely unexpected. It was quite some time ago that Polo.com was changed to Ralphlauren.com and it’s been a while since we’ve bought anything with the beautiful blue ‘Polo Ralph Lauren’ label. So I suppose what we’d like to say is CONGRATULATIONS! Ralph Lauren continues to move and groove with the times and does so with such style and grace. Here’s to the future under a new name!


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