The Limited: a forgotten brand finds new life

Is it just us or is The Limited a shop that reminds you of being fifteen and a mall rat? I believe the last item I bought in the Limited was a red tube top dress for my summer vacation in South Carolina in 1994.  Yup, it’s been a while since I ventured into this territory at the mall. However, after seeing the latest campaign images that The Limited threw up onto their Facebook page today I have to confess this is not the store I remember or expected to write about with great anticipation for their fall line.


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