The Limited: a forgotten brand finds new life

Is it just us or is The Limited a shop that reminds you of being fifteen and a mall rat? I believe the last item I bought in the Limited was a red tube top dress for my summer vacation in South Carolina in 1994.  Yup, it’s been a while since I ventured into this territory at the mall. However, after seeing the latest campaign images that The Limited threw up onto their Facebook page today I have to confess this is not the store I remember or expected to write about with great anticipation for their fall line.


Looking for Something?


Never miss a post! Sign up to the weekly newsletter for exclusive first looks, blog updates and personal general musings, delivered every Monday, straight to your inbox: