The new Burberry Body campaign was directed by Christopher Bailey, stars Rosie Huntington-Whiteley and was shot by Mario Testino in London. That’s quite the combination of talent! Oh and I mustn’t forget to mention that the track featured in the video is called “Rose (Unplugged at Abbey Road for Burberry Body)”, recorded for Burberry by The Feeling at Abbey Road Studios in London. There’s been a lot of hype built up around this campaign and the end result shows that it was totally justified. What a beautiful piece!
Christopher Bailey has put a great deal of effort into creating the very first signature Burberry fragrance. It’s taken years of work and every single element of its launch has been perfectly orchestrated. You may recall that Burberry ran a bespoke application on their Facebook leading up to today’s launch and they had over 245,000 sample requests as a result…in only one week!
Also launching today is a new line called “Burberry Nude”, the first ever ready-to-wear collection to be created for a fragrance.
Here’s a sneak peek at the new collection: