Etrocha bracelets for Make-a-Wish Foundation

I have a personal thing about jewelry, specifically bracelets. I don’t wear something unless it has great personal meaning. I figure that I have to look down at that wrist for about 50% of my day as I type away writing about this or that. So when I do look down it helps to have something there that makes me smile. At the moment I have an Hermes bracelet that was a special gift, a Jaegar cuff I bought myself as a present for a specific accomplishment and a Cartier LOVE bracelet which my boyfriend bought me for Christmas last year. All three of these pieces fill me heart and mind with joy and therefore are daily wardrobe essentials.  

Recently a new piece was added to the family as I’ve made room for a very special gold bracelet from Etrocha.  Etrocha, a jewelry company based in Belgium, got in touch with me last month to tell me about a bracelet they were selling on their site that was designed to help raise money for the Make-a-Wish Foundation.  Both of the founders of Etrocha have experienced great pain in losing loved ones and wanted to find a way to give back to those in need by using their craft. And that’s where this beauty, pictured above, comes in to play. The bracelet sees ALL proceeds go straight to the Make-a-Wish Foundation. For those of you unfamiliar with the foundation, this is an organization that allows for terminally ill children to live out their dreams in their final days with us on earth. It is an organization that I myself have supported for some time and whenever an opportunity presents itself to spread the word, I’m right there to take advantage of it! 

So when you see me out and about town with a beautifully designed gold bracelet with a intricately set diamond, you’ll know that I’m wearing it to show my support for not only a wonderful organization but also two talented designers who want to help make a different with their trade. 

I know the cynics out there are saying “why not just give the money straight to the charity.” Well, for you cynics…here’s my answer.  You could very well do that. But you could also give this as a gift to someone and know that the money you would have spent on anything else wouldn’t have an added philanthropic twist.  You can also choose to believe that in wearing such an item you are constantly reminding yourself of how fragile life is for all of us. Sometimes the simplest of trinkets can cause us to live our lives to the fullest in even the most difficult times.  

A personal thank you to Etrocha for introducing me to your brand and for taking the time to support a wonderful cause.


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