Forever 21 is open in London…

Last night I attended a special preview evening for the first ever Forever 21 store to open in London. It’s positioned perfectly on Oxford Street, opposite Bond Street tube station, in the building where HMV used to exist. However, this space looks so brand spanking new you would never think it had a previous owner at all. Mademoiselle Robot and I popped into Forever 21 for this special first look at the space and were greeted at the door with a lovely surprise, a voucher to spend right there on the spot. When told to shop we easily follow instructions!  

I was particularly confused at several points during the Forever 21 experience because I kept thinking I was actually in America! The store is an exact replica of what you would find in the USA. That doesn’t just apply to the racks of clothing either. The staff were incredibly friendly and helpful and check out was painfree and seamless. Oh how I do miss the American retail experience sometimes! Forever 21 have truly dropped a little America right in the heart of London with this shopping gem.  The British high street should be seriously worried. I will just say that with 100 smackers to spend I ended up coming home with seven tops, five necklaces, two rings, one bracelet and a belt. When was the last time you were able to do that? Forever 21 is fun, fashionable and just generally an interesting experience. It’s opening up on Oxford Street to the public today and I highly recommend popping in and here’s why…


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