This campaign has received a lot of hype around the net for the past couple of days. First there was some talk about pictures being leaked or stolen. Then there were rumours flying around about lawsuits. And finally a few of the images surfaced in bits and pieces – a cat nose here or a inked forehead there. Now finally we’ve found two complete images from the Chanel AW 2011 campaign online at The Fashion Spot.
The word on the street, as there has been no official word from Chanel yet, is that the campaign has been styled by Carine Roitfeld and shot by the big cheese himself – Karl Lagerfeld. The images themselves are not your typical visuals for fashion. But then again this is Karl Lagerfeld and saying that he thinks outside the box would be an understatement. For Karl no box even exists.
In the first shot, Freja Beha is dressed as a cat. Well, that’s one campaign we won’t easily forget. The second shot has Freja in the same photo booth but with an outfit change and a famous Coco Chanel quote written on her forehead. A rough translation of the french script goes something like this, “A fashion that does not reach the streets is not a fashion.”