Gucci dressing Florence Welch for Tour

Courtesy of Gucci

Exciting news this morning for Florence and The Machine, Florence Welch and Gucci fans! Gucci will be dressing Florence Welch for her entire North American tour this summer! The first image is just a teaser for the fantastic wardrobe which will be revealed on stage!

Frida Giannini, Creative Director for Gucci, said, “When Florence first came onto the scene, I was captivated by her eccentric style and her willingness to dare. I felt there was such an authentic energy to her sound and her look. This was confirmed when I met her at the Grammy’s earlier this year. I used one of Florence’s songs, ‘Hurricane Drunk,’ to set the mood for my Autumn Winter women’s show, as she was truly an inspiration for this collection as a modern day icon with her cinematic allure and powerful presence.”

Florence Welch added, “I was extremely flattered when I heard that Frida’s collection had been inspired in part by my performances and I was completely bowled over by her collection, the dresses seemed perfect for my shows, the colours, the shapes, the movement in the fabric. So it seemed natural that we work together on creating some pieces for my upcoming US tour. I’m very grateful to Frida, it’s been a wonderful experience and I can’t wait to get dressed for the stage!”

Congrats, guys! This looks like a match made in heaven!


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