Tod’s launch Signature Collection in Shanghai

Oh to have been in Shanghai last night where Tod’s put on the most amazing event to launch the new Tod’s Signature Collection.  This is a new range of luxury leather goods for the brand that celebrates the Gommino pattern, for which Tod’s is famous for. The luxurious evening perfectly displayed the level at which Tod’s operates. A gala dinner for 150 people was set up in the Waldorf Astoria Hotel and attended by a list of who’s who in China.  The night began with a special premiere of Red Touch, Dancing a Dream, a film starring the famous Chinese ballerina Honglan Hou, and continued with guests enjoying a look at the new luxury collection, which will launch in stores this Autumn.

President and CEO of the Tod’s Group Diego Della Valle says, “This evening is to celebrate the arts and culture and to announce this very special project, underlining our commitment to China and the Far East in general. Italy has a great cultural tradition – it is part of our way of life. Through these kinds of projects, we can express a part of our Italian soul. It was a natural choice to globally inaugurate our new Tod’s Signature collection here because our strong relationship with this country goes beyond just the market.”

Here’s a special look at what you can expect to see in stores (and of course future September issues)…


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