This is too good not to write about. A teenage boy, Justin Bieber to be exact, is launching a perfume for women. However, let’s be honest here and say that this is not a scent that is aimed at grown women. They’ll be only one age group buying this scent and that would be the 11-18 year old girls around the world who swoon at the mere mention of Bieber’s name. If someone had asked us to invest in this project we would have jumped at the chance. Just imagine the possibilities! Justin Bieber is 17 year’s of age and would most likely be voted in as the next American President if teenagers had the right to vote. There is no end in sight for this pint sized superstar. A few people are already throwing $30 million around as the numbers for the first year in sales for this new Bieber scent!
Bieber recently did a pretty good job summing up the motivation behind his scent when he spoke to WWD: “Let’s be real, the way a girl smells is very important to a guy! I have such a deep connection with my fans, so creating a fragrance that I personally love is another way I can bring them closer to my world.” And before you roll your eyes here it’s important you know that Bieber is actually arranging for the proceeds to go to a number of different charities.
For those interested in grabbing a bottle, you can expect to find them in stores in the USA this June. Cost will range from $35 to $55. You can also invest your cash in a hair mist, $20, or body lotion, $25.