H&M is opening in London’s most famous department store, Selfridges, this summer! This is news that is taking a while to digest with the fashion community. It has its pros and cons and twitter is currently spilling over with opinion. There is definitely something to be said for stationing yourself in the heart of a massive London landmark. The concession will be located on the ground floor in the area where you currently find Topshop, Oasis, All Saints and more. It’s commonly referred to as the “cheap side” of Selfridges. Cheap or not, this is quite a big string to add to the H&M bow and we’ll be there to check it out when it does finally debut! We think another designer collaboration announcement is in order for such a prestigious opening.