Drive a Gucci… they don’t just make handbags anymore

Someone out there is taking us pretty seriously when we say we want to be designer-ed up in every single part of our lives!  The latest big brand collaboration news falls on hot pavement this summer, and we’re not  making reference to a catwalk down Times Square in August. Nope, we’re talking about the fact that Gucci and Fiat have joined forces to make beautiful cars together! We were recently given a look at the 500 by Gucci, a special edition Fiat 500 which was customised  by the sultana of style herself, Gucci Creative Director Frida Giannini, and we must say this is one stylish little getaway vehicle! Just imagine a Gucci bag on wheels. Or at least that’s how we’ll be picturing it as we try to scoot into tiny parallel spaces on the streets on London. The price for this speeding bullet is what you would expect to pay for a quality Hermes Birkin bag…and the last time I checked your Birkin couldn’t haul you to a destination at 60mph! Prices start at £15,765 and of course vary based on your specifications for the vehicle.

“The 500byGucci will enlarge the audience for the already successful Fiat 500, reaching those fashionista customers who want to have a unique car to distinguish themselves,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK. “And the online sales process adds another dimension to the individuality of this special model, creating an even greater sense of exclusivity and exceptional customer service.”

Expect to see Fiat 500byGucci rounding corners in the UK this summer!

Visit www.fiat.co.uk/500bygucci  for more information.

** sponsored post**


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