Chloé announces new faces for new campaign

We’ve just received word that the ink has just dried on a new contract for Imogen Poots and Camille Rowe Pourcheresse. The two 21 year old actresses have signed on as the official faces for Chloé’s fragrance for the new advertising campaign, which will be shot by Inez Van Lamsweerde and Vinoodh Matadinwill and will appear worldwide in September! Previous famous faces who have modeled for Chloé’ fragrance include Raquel Zimmermann, Anja Rubik, Clémence Poésy and Chloé’ Sévigny.

Here’s a little info on the fresh new faces for the campaign:

Imogen Poots is a face you may recognize as a famous English actress. She’s starred in popular films such as “V for Vendetta”, “28 Weeks Later” and “Solitary man”.  This is the first time Imogen has acted as the face of any brand! 

Camille Rowe Pourcheresse is quite a  famous face in fashion. The french model/actress has worked with some of the most prestigious photographers in the business and recently starred in “Our Day Will Come”, alongside Vincent Cassel.

“Imogen Poots and Camille Rowe Pourcheresse are the perfect choice to represent the timeless and iconic Chloé fragrance. They both embody the Chloé woman in their own way: Imogen incarnates the natural and youthful side of the Chloé woman while Camille embodies her seductive and modern facet”, said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.


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