Looks like Cadbury picked the wrong Diva to mess with! The milk chocolate giant decided to compare Naomi Campbell to their new Bliss bar and all of the sudden the whole world is up in arms calling this a racism issue. Now anyone in the business knows that Naomi isn’t someone to mess with. She has a temper like that crazy cat on Youtube we all can’t stop watching! Basically, it’s a no go area if you want to poke fun at the world of fashion. If Cadbury were in the room we imagine they’d have Naomi’s mobile phone stuck into their skull about now (if you don’t know what I’m referring to please google “Naomi Campbell Mobile Phone abuse”).
The Independent ran a story on the outrageous ad this weekend and had the following quotes from Naomi on the dilemma, after Cadbury refused to pull the campaign: “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humour in this. It is insulting and hurtful.”
Naomi’s mother even got into the game and said, “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury.”
So, dear readers, I’d be interested to hear what you think? Bad decision by Cadbury, but do you believe this is just being taken out of context to an extreme or should they pull the ads because they are racist?