Mawi…where to start. We all adore the brand and I, frankly, can’t seem to own enough pieces from their collections. So this was one party we were happy to cover. The new store is located in the trendy Shoreditch area of London (11 Calvert Avenue, E2 7JP) where it will see many usual west end shoppers making the pilgrimage to purchase Mawi pieces. The opening party was a clear indication of just how loved this brand really is with people overflowing onto the streets and out of the marquee that was raised for the occasion. Guests on the night included Daisy Lowe (who also DJed), Rosin Murphy, Rachel Hurd Wood, Jade Parfitt, Jasmine Guinness, Polly Morgan and Laura Jackson. There was hula hooping, tarot card reading, Charleston Dancing and lovely cocktails provided by Snow Queen Vodka. This was one event that kept every party-goer easily entertained! We will admit that the teddy bears everywhere wearing the Mawi Jewelry creeped us out a bit but on the whole it was an enjoyable and memorable evening and we’d highly recommend a visit to the store!