Karl Lagerfeld for Diet Coke: the party and the campaign

This week I featured the Karl Lagerfeld/Diet Coke collaboration event in my weekly Blackberry Tales.  Diet Coke invited Fashion Foie Gras over to Paris for one night to attend the official launch party for Karl Lagerfeld’s new Diet Coke bottle design where the man himself made an appearance and charmed us all in the process. Fashion’s elite, celebrities from around the world and the upper echelons of Parisian society gathered on the roof terrace of The Pompidiou Centre in Paris awaited the arrival of fashion’s renaissance man, Karl Lagerfeld.  The outdoor venue was decorated with life size Diet Coke Bottles and saw handsome waiters offering champagne or Diet Coke in the their newest couture outfits designed by Karl himself.

Here’s a look at the evening and an exclusive interview with Karl… (in French, sorry guys!)

On the night we were also introduced to the new campaign for the fabulous collaboration…

Here’s a look at the making of the campaign and the final images.


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