One of my favourite Northeastern preppy bands is moving into southern territory, in more ways than one. Vineyard Vines, the renowned fashion brand based in Connecticut, has signed a “three year licensing deal” to “create an official fashion collection” for the Kentucky Derby! The collection will include everything we’ve come to love from the brand: shirts, belts, ties, scarves, dresses, handbags and more. Keep a look out as the collection will drop into stores next month.
And in news closer to home…They’ve also announced a new store opening in my hometown, Charlotte, North Carolina! So get ready, Southpark Mall, you’re getting your very own Vineyard Vines!
Source:WWD (subscription only)