How amazingly intelligent is this campaign? New Zealand’s clothing shop, Superette, placed stamped plates all over town – at bus stops, park benches, in malls – basically any public place where you could sit. Upon sitting, the indented plates would then leave a mark on your thighs, if your shorts were short enough. That way when you get up you are literally a walking advertising for a sale on short shorts!
For those retailers looking to get the same sort of brilliance from an ad agency – try DDB, Auckland, New Zealand – the agency responsible for this genius move.
Source: Ads of the World