Superette has the most brilliant campaign for short shorts ever!

How amazingly intelligent is this campaign? New Zealand’s clothing shop, Superette, placed stamped plates all over town  – at bus stops, park benches, in malls – basically any public place where you could sit.  Upon sitting, the indented plates would then leave a mark on your thighs, if your shorts were short enough. That way when you get up you are literally a walking advertising for a sale on short shorts! 

For those retailers looking to get the same sort of brilliance from an ad agency – try DDB, Auckland, New Zealand – the agency responsible for this genius move.

Source: Ads of the World


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