Rachel Bilson for Magnum Ice Cream by Lagerfeld

It’s fitting that Rachel Bilson landing at LAX with not one, but two Chanel bags in tow. Here’s why…

When Magnum calls the celebs listen. Or maybe it’s when the chequebook calls, the celebs listen. That’s the only reason I can think of that Rachel Bilson and Baptiste Giabiconi would be starring in a commercial for Magnum ice cream, which will be directed by Karl Lagerfeld. That is an amazing line up of names for an ice cream brand! But then again, this is the launch of Magnum in the USA….go big or go home, right? I keep forgetting that I’ve had the great pleasure of indulging in Magnum bars for the past eight years in the UK whereas non of my American chums have any idea what they’ve been missing out on! 

Anyway, you can expect to see three 90-second commercials for Magnum starring the gorgeous Rachel Bilson, which will premiere at the Tribeca Film Festival on April 21st. Then keep a look out for print ads, featuring the same trio, come May.


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