First Look: Alberta Ferretti and Emma Watson’s Pure Threads Collection

Here’s your first look at the new Alberta Ferretti / Emma Watson  “Pure Treads” capsule collection! Available exclusively online at from 21st March 2011, this collection is made in Italy with all environmentally friendly materials.  There are only five pieces in the first collection with prices that range from €250 to €850. And as if saving the environment through clean production wasn’t enough, a portion of the proceeds from each sale will be donated to People Tree.


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