Gisele Bundchen for H&M’s Spring Campaign 2011

I don’t know how H&M do it. They wrangle the biggest models on the planet every single season for their campaigns. And you know what? It is worth the money. I see Gisele in these pieces and it makes me want to shop. Just imagine the same pieces on someone else…someone less “supermodelish”…it just wouldn’t work. H&M know their market and they know exactly what they’re trying to sell…two thumbs up for staying “in the know.”

Images by Dan Jackson Via


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