Banana Republic’s first video campaign

Immediately after watching this campaign I logged onto Virgin Atlantic and looked into booking a flight home.  Banana Republic is an amazing American brand.  It is part of the Gap family and it is every bit as much part of the American legend.  This advert for their Spring Summer Collection gave me goosebumps all over.  After all, we buy clothes because we are buying into a certain sort of lifestyle, correct?  We buy that dress because we want to be THAT stunning girl…or those pair of jeans because we want to look laid back and hip.  It’s all a game, fashion that is.  The brands that succeed are the ones that draw us into a lifestyle. Banana Republic hasn’t simply made me rethink my Spring Summer purchasing plan, they’ve made me rethink my permanent address!


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