Last month I took you on a tour of the new Tory Burch store in London. Hope you enjoyed that! Well, last night Tory was in town to officially celebrate the opening of the new store. It was just Tory and about two hundred of her closest friends in attendance, as you do. There was barely anywhere to stand in the store! Yes it’s true, people do love Tory and last night the evidence was clearly on display. Guests included Thandie Newton, Jacquetta Wheeler, Ophelia Lovibond, Joely Richardson, Laura Bailey and Eliza Doolittle – just to name a few.
Official Store Dets for those who want to be in the know:
The London flagship store is located at 149 New Bond Street. The boutique resides in a 19th Century townhouse, spanning across 4200 square feet. The interior has a corresponding residential feel. The décor, inspired by Tory Burch’s lifestyle concept, reflects the iconic style of Tory’s first flagship on Elizabeth Street in New York City. The first floor of the London flagship features company signatures like moss green floors, gold leaf mirrors, plum snow leopard curtains and orange lacquer details, but also unique residential elements like Imari vases, a regency shell chair and a George II claw foot side table. The space also has interesting structural details including a tented ceiling with a skylight.
The second floor includes a living room for VIPs and special events as well as a library to relax in or to feature special collections. There are additional residential pieces upstairs including a knole sofa, raffia rug and plum and ivory diamond upholstery, all elements meant to make the customer feel at home. Since its launch in 2004 as a lifestyle concept with multiple categories, including ready-to-wear, shoes, handbags and jewellery, the Tory Burch brand has received recognition within the industry, including the CFDA Award for Accessories Designer of the Year in 2008. In November 2007, the company was honored by the Accessories Council of Excellence with the award for Accessory Brand Launch of the year. In 2005, the Fashion Group International awarded Tory Burch the Rising Star Award for best new retail concept.
The entire Tory Burch collection will be available, including ready-to-wear, shoes, handbags, small leather goods, jewellery, eyewear and accessories..