WWD released the first image of The Limited‘s Spring Summer 2011 Campaign and it is a stellar revamp of a brand that has been forgotten by many over recent years. Famed photographer, Patrick Demarchelier, was brought in to shoot the new campaign which stars Kendra Spears holding a surf board on a NYC street. It is the perfect image for the modern woman. We want to achieve absolutely everything under the sun and we want to look damn hot doing it. So why not bring your surfboard to work…you’re probably headed out to the Hamptons on the weekend to use it anyway? Can you imagine a sexier image than a woman dressed to the nines for work and carrying a surfboard that allows her to let loose on the weekend? Hold on a second, is this ad meant to appeal to men or women? Doesn’t matter…it works for both! We all want this and The Limited has us completely under their thumb!