Ah…it’s a little march down memory lane. Although, if I’m being honest, I only ever remember the logo from 1992 as I was twelve when it was launched and coffee didn’t become a part of my life until I was cramming for exams in high school.
It’s a big day in a brand’s life when they no longer need to print their name on their logo. The little mermaid has become so familiar that they needn’t waste the space. Congrats, Starbucks. I know I wouldn’t make it through the day without your triple shot skinny vanilla lattes at the ready!