Oh how lost some companies are. I don’t even want to think what the above cost Loreal to make. There are some massive names that appear in the commercial…such as Beyonce, Patrick Dempsey, Jane Fonda, Jessica Alba, Frieda Pinto, Rachel Weisz and the list continues! A friend sent me this Youtube clip a few minutes ago and it all of the sudden dawned on me why some of my Loreal favourites seem to be so expensive these days….advertising costs!
A commercial overflowing with celebrities will not convince me to buy your mascara, it will just make me think you’re paying too much for big names. Stick with one celeb and send a clear message about a product that works. Anything else is just counterproductive.